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Title: A case study of the internet as a medium of promotion for a country's tourism industry.
Authors: Liew, Bruce Bol Lit.
Liew, Cheng May.
Quek, Claudine Mei Hsien
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 1998
Abstract: This paper serves as a conceptual strategy for a web site that was developed to promote Singapore as a tourism destination. The aims of this site are to contribute to existing efforts to promote interest in Singapore as a tourist destination, and to reach out to a global audience to enhance their understanding of Singapore.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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