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|Title:||A case study of the internet as a medium of promotion for a country's tourism industry.||Authors:||Liew, Bruce Bol Lit.
Liew, Cheng May.
Quek, Claudine Mei Hsien
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication||Issue Date:||1998||Abstract:||This paper serves as a conceptual strategy for a web site that was developed to promote Singapore as a tourism destination. The aims of this site are to contribute to existing efforts to promote interest in Singapore as a tourist destination, and to reach out to a global audience to enhance their understanding of Singapore.||URI:||http://hdl.handle.net/10356/14772||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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