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|Title:||Sex-role stereotyping : a messege system analysis of Singapore television programmes.||Authors:||Loy, Tang Hong.||Keywords:||DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies||Issue Date:||1997||Abstract:||This study focuses on Message System Analysis, the second-prong of the Cultural Indicators Research Paradigm. It examines specifically sex-role images as presented in the English-language versus the Chinese-language programmes on Singapore's television broadcast channels, with the aim of contributing to a larger, on-going research of differences in the perception of the real world between the viewers of English-language and Chinese-language programmes.||URI:||http://hdl.handle.net/10356/14789||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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