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Title: Sex-role stereotyping : a messege system analysis of Singapore television programmes.
Authors: Loy, Tang Hong.
Keywords: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Issue Date: 1997
Abstract: This study focuses on Message System Analysis, the second-prong of the Cultural Indicators Research Paradigm. It examines specifically sex-role images as presented in the English-language versus the Chinese-language programmes on Singapore's television broadcast channels, with the aim of contributing to a larger, on-going research of differences in the perception of the real world between the viewers of English-language and Chinese-language programmes.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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