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Title: Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.
Authors: Huang, PeiLing.
Keywords: DRNTU::Business::Advertising::Moral and ethical aspects
Issue Date: 2001
Abstract: This pilot study examines destination photographs presented in the tourism marketing collateral of four Asian markets - Japan, Malaysia, Singapore and Thailand - for gender depictions and representations.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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