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https://hdl.handle.net/10356/14811
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Heilda Iryani Abdul Wahid. | - |
dc.contributor.author | Renuka Nair. | - |
dc.contributor.author | Tina Chugani. | - |
dc.date.accessioned | 2009-02-12T04:35:38Z | - |
dc.date.available | 2009-02-12T04:35:38Z | - |
dc.date.copyright | 1998 | en_US |
dc.date.issued | 1998 | - |
dc.identifier.uri | http://hdl.handle.net/10356/14811 | - |
dc.description.abstract | This study sought to examine the extent of advertising puffery by means of a content analysis of local magazine advertisements. The results provide statistical support for the prevalence of puffery (about one out of every two advertisements in our sample was puffed), indicating in particular an overwhelming use of superlative and best possible claims. | en_US |
dc.format.extent | 133 p. | en_US |
dc.language.iso | en | en_US |
dc.subject | DRNTU::Social sciences::Mass media::Broadcasting::TV | - |
dc.title | The use of advertising puffery in Singapore. | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.school | Wee Kim Wee School of Communication and Information | en_US |
dc.description.degree | Bachelor of Communication Studies | en_US |
dc.contributor.supervisor2 | Michael Steele | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
File | Description | Size | Format | |
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HeildaIryaniAbdulWahid98.pdf Restricted Access | 27.43 MB | Adobe PDF | View/Open |
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