Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/14816| Title: | A study of radio sponsorship in Singapore | Authors: | Ang, Hwee Peng Lee, Roland Weng Yang Ling, Chia Yen |
Keywords: | DRNTU::Social sciences::Mass media::Broadcasting::Radio | Issue Date: | 1997 | Abstract: | Sponsorship is gaining importance as an element of the promotion mix in recent years. Radio sponsorship, in particular, is a growing area even in Singapore as the radio industry in Singapore experienced a rejuvenation with the entry of new radio stations and the re-packaging of old ones. | URI: | http://hdl.handle.net/10356/14816 | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| AngHweePeng97.pdf Restricted Access | 6.97 MB | Adobe PDF | View/Open |
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