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Title: A study of radio sponsorship in Singapore
Authors: Ang, Hwee Peng
Lee, Roland Weng Yang
Ling, Chia Yen
Keywords: DRNTU::Social sciences::Mass media::Broadcasting::Radio
Issue Date: 1997
Abstract: Sponsorship is gaining importance as an element of the promotion mix in recent years. Radio sponsorship, in particular, is a growing area even in Singapore as the radio industry in Singapore experienced a rejuvenation with the entry of new radio stations and the re-packaging of old ones.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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