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Title: A public relations programme for the bone marrow donor programme.
Authors: Chua, Jael Wei Wei.
Wong, Olivia Siew Ping.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 1997
Abstract: Established in “1993, the Bone Marrow Donor Programme (BMDP) is a nonprofit voluntary organisation which needs financial support to fulfill its mission of helping patients in need of a marrow transplant find a suitable donor match. The BMDP’s humanitarian mission inspired the authors to undertake this project and to design a public relations programme for the organisation.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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