Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/14829
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dc.contributor.authorLee, Chih Chin.-
dc.contributor.authorLiew, Yen Lin.-
dc.contributor.authorLim, Ann Chui Hoon.-
dc.contributor.authorWong, Wai Ling.-
dc.date.accessioned2009-02-13T08:47:29Z-
dc.date.available2009-02-13T08:47:29Z-
dc.date.copyright1998en_US
dc.date.issued1998-
dc.identifier.urihttp://hdl.handle.net/10356/14829-
dc.description.abstractWith increasing affluence and exposure to foreign media content in recent years, the Singapore government has been very concerned with the need for Singaporeans to preserve their traditional cultures and values. These values have played a vital role in maintaining national cohesion, economic prosperity and the continued progress of Singapore. The continued growth of the advertising industry and its pervasive nature have made it worthwhile to examine the impact of advertisements on the social/cultural values of society. In the Singaporean context, advertisements may reinforce or undermine the five core national values and other Asian values that contributed to our nation's success. This study examines the language attributes, persuasive tactics and cultural assumptions present in English and Chinese advertisements in Singapore. It primarily attempts to uncover the cultural assumptions embedded in advertisements carried in local newspapers and television channels. Besides investigating how the advertisements analyzed support/conflict with our Asian values, the study also seeks to explore how the cultural values reflected in English/Chinese advertisements are expressed.en_US
dc.format.extent172 p.en_US
dc.language.isoenen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communicationen_US
dc.titleA cultural analysis of English and Chinese advertisements in Singapore : a deconstruction approach.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee Chun Wahen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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