Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/14839
Title: An integrated communications campaign on the aging issue in Singapore.
Authors: Koh, Jeffrey Hien Kiat.
Wong, Alvin Twei.
Tng, Serene Su Li.
Tan, Chee Wee.
Tang, Felicia Pui Leng.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 1998
Abstract: To address the lack of public awareness regarding the severity of an aging population in Singapore by 2030, this paper examines the possibility of instituting an integrated communications campaign as a complementary solution to present government policies. Preliminary research concludes that there is a need for Singaporeans to be aware of the problems of an aging society. As a solution, our campaign involves the use of print, television, radio and event management in a concreted approach to address a national audience. In view of the fact that the Ministry of Community Development is considering a more comprehensive, holistic and integrated approach in dealing with the aging problem, the proposed campaign will be recommended to the ministry. This is a pilot effort in generating greater national consciousness and promoting the need for the individual to prepare for elderly independence today.
URI: http://hdl.handle.net/10356/14839
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
KohJeffreyHienKiat98.pdf
  Restricted Access
3.81 MBAdobe PDFView/Open

Page view(s) 5

417
checked on Oct 25, 2020

Download(s) 5

22
checked on Oct 25, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.