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Title: Amplified : promotion of a music web site
Authors: Jiang, Genevieve Hui Mei
Ng, Hwee Koon
Tan, Xui Fen
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 1999
Abstract: This project seeks to gain an understanding of online marketing and how it can be applied to a web site on local music. It explores the ways of promoting a web site through the Internet and discusses the integration of interactive marketing with traditional means of publicity. The report is organised into steps involved in our study to give an idea of the learning processes involved. It is designed to help online businesses establish themselves and gain a presence both in the virtual and real world.
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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