Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/14844
Title: | Amplified : promotion of a music web site | Authors: | Jiang, Genevieve Hui Mei Ng, Hwee Koon Tan, Xui Fen |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication | Issue Date: | 1999 | Abstract: | This project seeks to gain an understanding of online marketing and how it can be applied to a web site on local music. It explores the ways of promoting a web site through the Internet and discusses the integration of interactive marketing with traditional means of publicity. The report is organised into steps involved in our study to give an idea of the learning processes involved. It is designed to help online businesses establish themselves and gain a presence both in the virtual and real world. | URI: | http://hdl.handle.net/10356/14844 | Schools: | Wee Kim Wee School of Communication and Information | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
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File | Description | Size | Format | |
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JiangGenevieveHuiMei99.pdf Restricted Access | 20.05 MB | Adobe PDF | View/Open |
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