Please use this identifier to cite or link to this item:
Title: The impact of collaborative cues on perceived credibility of websites
Authors: Helen Nofrina
Chen, Peiqi
Thanomwong Poorisat
Viswanathan Vani
Keywords: DRNTU::Social sciences::Mass media
Issue Date: 2008
Abstract: Recent technological advancements have helped give rise to a variety of websites offering user-generated content. Through the use of focus groups and an experiment, this study systematically examines how specific attributes of collaborative websites affect credibility judgments. From the focus groups, influential collaborative features identified were the editing features, discussion board and edit history. In addition, the presence of references was seen as an important factor which helps to enhance website credibility. Despite the perceived advantages of collaborative features such as unbiased and more up-to-date information, there were some concerns about possible vandalism and the inaccuracy of information. Based on the focus group findings, a between-subjects experimental study was conducted to examine the effect of the type of website and the presence of references on credibility assessment. The results show that there is no significant difference in site credibility between collaborative and non-collaborative websites, regardless of the presence of references. Further analyses suggest that collaborative cues may even have negative impact on the websites. From the experimental results, it was also found that the degree of involvement, prior knowledge of topic and time spent viewing the website were found to be positively related to site credibility. Similarly, the focus group results show that highly involved respondents also identified message characteristics as another factor influencing their credibility judgments. Nevertheless, the experiment findings suggest that the importance of collaborative features and references might have been overemphasized in the focus group discussions due to the setting encouraging participants to be mindful of their responses.
Schools: Wee Kim Wee School of Communication and Information 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
  Restricted Access
Appendix467.84 kBAdobe PDFView/Open
  Restricted Access
Report201.22 kBAdobe PDFView/Open

Page view(s) 50

Updated on Jun 21, 2024


Updated on Jun 21, 2024

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.