The carbon cost of data

Abstract

Our internet usage impacts the environment, more than we think. Streaming, uploading data to the cloud, unnecessary emails, etc. contribute to large CO2 emissions.' The Carbon Cost of Data’ aims to shed light on the data consumption of Singaporeans, presented through projection mapping and motion posters. Our internet usage impacts the environment, more than we think. Streaming, uploading data to the cloud, unnecessary emails, and various digital activities contribute to large CO2 emissions. 'The Carbon Cost of Data’ aims to shed light on the digital carbon footprint we produce, and foster sustainable online habits. The project is presented through projection mapping and a series of motion posters, to provide a layer of relatability to the viewer and construct a more tangible view of data consumption.