Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/14919
Title: "I am Responsible" Campaign.
Authors: Ho, Serene Mei Lin.
Nurhidayah Abdul Rahim.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2008
Abstract: The number of new HIV cases has been on the increase each year. Contrary to popular belief that homosexuals are the ones that are most prone to getting AIDS, research has shown that the most common mode of transmission is actually through heterosexual sex. This year-long campaign titled “I am Responsible” was targeted at heterosexual males from the age of 27 and above with the tendency to (a) visit KTV pubs frequently, (b) visit the Riau-Islands frequently for commercial sex. Through a series of activities, that include a campaign launch and a Getai, three objectives were hoped to be obtained. 1. For males to wear a condom during sex; 2. For males to go for regular HIV testing; 3. For males to have the thinking of “I am Responsible”; That they are responsible for not only their own lives, but also of their loved ones. Through pre and post event surveys conducted, the findings reveal that while many of the respondents have a general knowledge of HIV/AIDS, they do not go for regular screening as they are lulled into the thinking that they are not at risk. Many also are not sure of where are the places they can go for anonymous testing. However after the events, many of the respondents said that not only would they use a condom during sex; they would also go for regular HIV screenings.
URI: http://hdl.handle.net/10356/14919
Schools: Wee Kim Wee School of Communication and Information 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
sci_17_appendix.pdf
  Restricted Access
Appendix7.47 MBAdobe PDFView/Open
sci_17_report.pdf
  Restricted Access
Report265.65 kBAdobe PDFView/Open
redirect_1.htm
  Restricted Access
222 BHTMLView/Open
redirect_2.htm
  Restricted Access
222 BHTMLView/Open

Page view(s) 5

1,069
Updated on Oct 5, 2024

Download(s) 50

30
Updated on Oct 5, 2024

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.