Tradition is young

Abstract

The prevalence of Kueh's in our society is slowly diminishing with the arrival of exciting and new foreign cuisine. As a result of this phenomemon of globalisation, the popularity of kueh's has been in the decline as people are slowly detaching themselves from these traditional foods, while searching for the next new trend.

I aim to reignite the excitement of kueh's among the youths through the stories they carry, focusing on the visual aspect of these stories which carry much of the kueh's symbolism and value. The visuals would paint a vivid picture, sparking a connection with uninterested youths as well as sharing the value and importance which kueh's hold in our society. A series of new flavours would also be introduced to give kueh's a fresh experience in contrast to the flavours which we have been used to.