Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorLi, Zhaotongen_US
dc.identifier.citationLi, Z. (2021). Post COVID-19 : management strategies for cruise service recovery. Final Year Project (FYP), Nanyang Technological University, Singapore.
dc.description.abstractDuring the COVID-19 pandemic, the cruise industry has been negatively impacted and the public has formed increasing health concerns and reservations about using cruise services. This study identifies and analyzes strategies combining health and marketing theories to allay public health concerns regarding the use of cruise services and encourage their usage. A theoretical model based on the social exchange theory, customer value theory, and trust theory is proposed. A survey questionnaire is designed and administered on the Chinese tourism market. Thereafter, the collected data (n = 376) were analyzed using structural equation modeling. The results indicate that quality management strategies, health management strategies, social and communication strategies, and financial strategies positively affect customers’ perceived value of cruise service. In consequence, perceived value has direct and indirect effects on customers’ intention to use cruise service through trust. This study combines marketing and health management theories to formulate policy and strategy recommendations for the cruise industry to cope with the pandemic by addressing public health concerns.en_US
dc.publisherNanyang Technological Universityen_US
dc.subjectEngineering::Maritime studiesen_US
dc.titlePost COVID-19 : management strategies for cruise service recoveryen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorYuen Kum Faien_US
dc.contributor.schoolSchool of Civil and Environmental Engineeringen_US
dc.description.degreeBachelor of Science (Maritime Studies)en_US
item.fulltextWith Fulltext-
Appears in Collections:CEE Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
Li Zhaotong FYP Report.pdf
  Until 2023-05-20
791.72 kBAdobe PDFUnder embargo until May 20, 2023

Page view(s)

Updated on Jun 27, 2022

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.