Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorLeong, Joey Zu Eren_US
dc.identifier.citationLeong, J. Z. E. (2021). Panic buying during COVID-19 : survival psychology and needs perspectives in deprived environments. Final Year Project (FYP), Nanyang Technological University, Singapore.
dc.description.abstractPanic buying (PB), a typical consumer behaviour induced by crisis, was observed worldwide in the face of COVID-19 pandemic. Drawing on Survival Psychology and Maslow’s motivational theories, this study introduced a theoretical model to establish the factors affecting consumers’ PB and investigate their interrelationships. An online survey was designed and administered to 508 respondents in Singapore. Then, structural equation modelling was implemented to study the survey data. The results indicated that the effects of several constructs namely, normative social influence, observational learning, perceived severity, and perceived scarcity, with mediation by control, impose significant influence on consumers’ PB. Analysis of total effects showed that normative social influence has the strongest effect on PB. This is followed by perceived scarcity, control, social trust, observational learning, and perceived severity. Two diverse research paradigms centring on Survival Psychology and Maslow’s motivational theories were integrated to offer a logical explanation of the motivation driving PB. By utilising a theory-driven approach, the current study has offered a unique approach to interpreting consumers’ PB. Overall, this study enhances current research on consumers’ PB, offers new insights into understanding the motivating factors behind consumers’ PB, and implicates policies on tackling hoarding situations in the event of crisis such as the COVID-19 pandemic.en_US
dc.publisherNanyang Technological Universityen_US
dc.subjectEngineering::Maritime studiesen_US
dc.titlePanic buying during COVID-19 : survival psychology and needs perspectives in deprived environmentsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorYuen Kum Faien_US
dc.contributor.schoolSchool of Civil and Environmental Engineeringen_US
dc.description.degreeBachelor of Science (Maritime Studies)en_US
item.fulltextWith Fulltext-
Appears in Collections:CEE Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
Final Year Project - Joey Leong Zu Er.pdf
  Until 2023-05-20
661.33 kBAdobe PDFUnder embargo until May 20, 2023

Page view(s)

Updated on Jul 2, 2022

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.