Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/15040
Title: Self concept, self construal, F1 sports knowledge and sports involvement
Authors: Ang, Li Ping
Ng, Daphne Qi Qian
Yeo, Mengni
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2009
Abstract: This research examines the relationship between self concept (ideal self, perceived self and self-esteem) and self-construal (independent and interdependent) with the degree of sports involvement by tourists. Primary data was collected at the inaugural Formula One™ SingTel Grand Prix 2008 (F1 race) in the form of ninety-six completed questionnaires. Results indicate that perceived self has direct, significant positive relationship with F1-related purchasing behaviour while interdependent self was found to have a direct, significant negative relationship with emotional attachment to F1 sport. F1 sports knowledge is also found to be a perfect mediator that mediates the relationship between perceived self and F1-related purchasing behavior, interdependent self and emotional attachment to F1 sport. Implications and limitations of the study are discussed.
URI: http://hdl.handle.net/10356/15040
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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