Employer knowledge and individual job search in a Singapore context.

Abstract

This project is aimed at understanding how employer familiarity, employer image, employer reputation, and job search behaviors work together to influence job search outcomes. Recent research has demonstrated the utility of brand equity when it comes to predicting recruitment outcomes such as organizational attraction, application behaviors, and even job choice. However, little is known about the nature of brand equity in a Singapore context. Furthermore, it is also unclear whether the job search behaviors of job seekers play an important role in determining recruitment outcomes. Thus, our study on job-seeking undergraduates hopes to shed more light onto job search, employer knowledge, and how they influence recruitment outcomes. With our results, organizations can strategize their recruitment campaigns better to attract prospective job seekers.