Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/150496
Title: Did social media change voters' perception in the 2020 Internet-centric general election?
Authors: Nur-Amelia Adnan
Keywords: Social sciences::Political science
Issue Date: 2021
Publisher: Nanyang Technological University
Source: Nur-Amelia Adnan (2021). Did social media change voters' perception in the 2020 Internet-centric general election?. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/150496
Abstract: This study intends to investigate the role of social media in shaping voters’ perception in the Singapore General Election 2020 (GE2020), with careful consideration given to the context, conditions and methods of campaigning in that pandemic-ridden year. Perception refers to voters’ judgment or opinions of the candidates and the saliency of the various issues discussed over the campaigning period. Social media refers to social networking platforms such as Instagram, Twitter, Facebook and YouTube. Through a series of interviews with two respondents from each of the following age groups: First-time Voters, Other Youths, Sandwiched Generation and Boomers, it is found that social media has a greater impact in shaping the perception of First-time Voters, while the opposite was found for the Boomers and those who are politically disengaged. This study also discovered that social media was useful in shaping how voters view the candidates - influencing perception via viral content rather than the candidates’ social media presence.
URI: https://hdl.handle.net/10356/150496
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:SSS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
Nur-Amelia Binte Adnan.pdf
  Restricted Access
436.57 kBAdobe PDFView/Open

Page view(s)

162
Updated on May 20, 2022

Download(s) 50

35
Updated on May 20, 2022

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.