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Title: Impact of electronic word of mouth on hotel sales
Authors: Ang, Gek Ting
Khoo, Shu Shan
Phua, Qiu Ru
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2009
Abstract: The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The recent advent of Web 2.0 is reshaping the impact of the Internet in all sectors including hospitality. Just like the impact that traditional word of mouth (WOM) has on sales, Web 2.0 has transformed WOM to electronic word of mouth (eWOM) in influencing consumers’ choice of hotels. A study was conducted with this in mind to explore the impact of eWOM on travelers’ hotel choice. This paper, based on a street survey containing 128 responses, notes that consumer online reviews indeed have an impact in influencing tourists’ hotel choice.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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