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dc.contributor.authorGoh, Lynette Yi Yingen_US
dc.contributor.authorLim, Jie Junen_US
dc.contributor.authorLim, Yi Zhengen_US
dc.identifier.citationGoh, L. Y. Y., Lim, J. J. & Lim, Y. Z. (2021). Appeals in a pandemic : revisiting fear appeals and its effectiveness. Final Year Project (FYP), Nanyang Technological University, Singapore.
dc.description.abstractIn light of the recent COVID-19 pandemic, there is a need to encourage the population to adopt self-protective measures in order to minimise the spread of the infectious virus. One health communication tool used to motivate individuals to perform desired behaviours is the use of appeals. While the use of emotional appeals, most notably fear appeals, is widely studied in communication research, little is known about their effectiveness in motivating self-protective behaviours during a pandemic. To better understand how different appeal strategies can be applied in pandemic contexts, we first reexamine the outcome and relevant applications of existing literature on fear appeals, as well as possible limitations, through the extended parallel process model (EPPM) by Witte (1992). In addition, alternative appeal strategies, such as prosocial appeals, that might serve to fill the gaps identified, will be proposed. Through the review, the cogent findings of this paper can assist authorities in designing effective health communication strategies in the face of pandemics. Optimistically, this would serve to promote self-protective behaviours, dispel rumours and address emotional concerns present during a pandemic.en_US
dc.publisherNanyang Technological Universityen_US
dc.subjectSocial sciences::Psychologyen_US
dc.titleAppeals in a pandemic : revisiting fear appeals and its effectivenessen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorRyo Kitadaen_US
dc.contributor.schoolSchool of Social Sciencesen_US
dc.description.degreeBachelor of Arts in Psychologyen_US
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