Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/15088
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dc.contributor.authorAng, Gek Ting
dc.contributor.authorKhoo, Shu Shan
dc.contributor.authorPhua, Qiu Ru
dc.date.accessioned2009-03-25T06:20:21Z
dc.date.available2009-03-25T06:20:21Z
dc.date.copyright2009en_US
dc.date.issued2009
dc.identifier.urihttp://hdl.handle.net/10356/15088
dc.description.abstractThe Internet’s impact on the sales and marketing of hotels and their services is wellknown. The recent advent of Web 2.0 is reshaping the impact of the Internet in all sectors including hospitality. Just like the impact that traditional word of mouth (WOM) has on sales, Web 2.0 has transformed WOM to electronic word of mouth (eWOM) in influencing consumers’ choice of hotels. A study was conducted with this in mind to explore the impact of eWOM on travelers’ hotel choice. This paper, based on a street survey containing 128 responses, notes that consumer online reviews indeed have an impact in influencing tourists’ hotel choice.en_US
dc.format.extent54 p.en_US
dc.language.isoenen_US
dc.rightsNanyang Technological University
dc.subjectDRNTU::Business::Marketing::Interneten_US
dc.titleImpact of electronic word of mouth on hotel salesen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKanapaty Pelly Periasamyen_US
dc.contributor.schoolNanyang Business Schoolen_US
dc.description.degreeBUSINESSen_US
item.grantfulltextrestricted-
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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