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Title: The influences of self-reflection and social identity activation on product evaluation : a comprehensive review.
Authors: Cheong, Wei Hua.
Ong, Hwee Hoon.
Kan, Garry Kar Wai.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2009
Abstract: This review seeks to examine and reconcile the major self-awareness theories put forth by previous researchers with diffring viewpoints on self-awareness. The relationship between self-awareness and the effects it has on consumer behavior will also be explored and explained in this review as previous researches have either mainly focus on self-awareness or consumer behavior but not both. In doing this, this comprehensive review by our group will provide a concise understanding across all major self-awareness theories and its implications on consumer behavior.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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