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Title: Debunking rumors on social media : the use of denials
Authors: Pal, Anjan
Chua, Alton Yeow Kuan
Goh, Dion Hoe-Lian
Keywords: Social sciences::Communication
Issue Date: 2019
Source: Pal, A., Chua, A. Y. K. & Goh, D. H. (2019). Debunking rumors on social media : the use of denials. Computers in Human Behavior, 96, 110-122.
Project: MOE2014-T2-2-020
Journal: Computers in Human Behavior
Abstract: The literature currently lacks an understanding of how denials can be crafted to effectively debunk rumors on social media. Underpinned by the theory of planned behavior, this research develops denials by incorporating salient beliefs to enhance users’ likelihood to share such messages. Two related studies were conducted. The first was a survey of 276 participants to identify salient beliefs that could be incorporated to develop rumor denials. The following salient beliefs were identified in the survey: (i) Sharing denials helps to spread the truth; (ii) Friends and the online community encourage the behavior of sharing denials; and (iii) Source credibility of denials encourages sharing. From among the pool of survey participants, 206 took part in a second study that employed an experiment to measure the efficacy of the developed denials. The experiment revealed that denials incorporating all the salient beliefs had the greatest potential to influence users’ likelihood of sharing. With a theory-driven approach to develop denials, this research offers insights to practitioners such as social media managers and website authorities on ways to debunk rumors.
ISSN: 0747-5632
DOI: 10.1016/j.chb.2019.02.022
Rights: © 2019 Elsevier Ltd. All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

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