Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/151583
Title: How different are crowdfunders? Examining archetypes of crowdfunders
Authors: Lin, Yan
Boh, Wai Fong
Keywords: Business::General
Issue Date: 2020
Source: Lin, Y. & Boh, W. F. (2020). How different are crowdfunders? Examining archetypes of crowdfunders. Journal of the Association for Information Science and Technology, 71(11), 1357-1370. https://dx.doi.org/10.1002/asi.24332
Project: RG55-16
Journal: Journal of the Association for Information Science and Technology
Abstract: We unpack the complexities of the crowdfunder community by identifying different archetypes of crowdfunders funding technology projects on Kickstarter.com. Drawing on the extant literature on innovation adoption and opinion leadership, we propose two dimensions of crowdfunders that capture the heterogeneity in crowdfundersʼ behavior: opinion leadership and interest specialization of crowdfunders. Using a set of variables representing these two dimensions, our analysis revealed five distinct archetypes of crowdfunders: the Vocal Actives, the Silent Actives, the Focused Enthusiasts, the Trend Followers, and the Star Seekers, who each adopted distinct crowdfunding strategies. We established external and criterion-related validity of the cluster solutions in multiple ways. Our results suggest that the composition of crowdfunders is complex, even within a single platform.
URI: https://hdl.handle.net/10356/151583
ISSN: 2330-1635
DOI: 10.1002/asi.24332
Rights: © 2019 ASIS&T. All rights reserved. This paper was published by Wiley in Journal of the Association for Information Science and Technology and is made available with permission of ASIS&T.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:NBS Journal Articles

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