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Title: Singapore women and fitness : an analysis of attitudes and media.
Authors: Lau, Evelyn Lai Yee.
Keywords: DRNTU::Social sciences::Communication::Public opinion
Issue Date: 2006
Abstract: In response to the emerging social and govermental consciousness towards health and fitness, this exploratory study aims to examine the content of beauty and fitness related Singapore maganizes to find out if there is a relationship between fitness portrayal in the ads and Singaporean women's participation in physical fitness activities.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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