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https://hdl.handle.net/10356/1519| Title: | Singapore women and fitness : an analysis of attitudes and media. | Authors: | Lau, Evelyn Lai Yee. | Keywords: | DRNTU::Social sciences::Communication::Public opinion | Issue Date: | 2006 | Abstract: | In response to the emerging social and govermental consciousness towards health and fitness, this exploratory study aims to examine the content of beauty and fitness related Singapore maganizes to find out if there is a relationship between fitness portrayal in the ads and Singaporean women's participation in physical fitness activities. | URI: | http://hdl.handle.net/10356/1519 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| LauLaiYeeEvelyn06.pdf Restricted Access | 8.83 MB | Adobe PDF | View/Open |
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