Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1526
Title: Consumer behaviour of internet users in Singapore and Malaysia.
Authors: Lee, Chin Hin.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2006
Abstract: This research aims to study the consumer behavior of Internet users in Singapore and Malaysia during 1998-2000. It is primarily concerned with understanding how such factors as demographics, social networks and psychological aspects relate with the consumer behavior on the Internet. This study endeavors to develop theoretical and methodological frameworks by consolidating a number of existing theories and concepts from consumer research and communication studies. In particular, the Hoyer & Maclnnis's Conceptual Model of Consumer Behavior.
URI: http://hdl.handle.net/10356/1526
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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