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dc.contributor.authorAfshan Asad Junaiden_US
dc.description.abstractThis is a study of the relationship between fast food (especially McDonald’s) advertisement strategies on Singapore television and their reception by preschoolers (aged four to six) in relation to the fast food habits of children. The research was conducted with 36 children at two care centers in Singapore. The reception of television fast food advertisements by these children was studied using ethnographic in-depth interviews.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication
dc.subjectDRNTU::Social sciences::Mass media::Broadcasting::TV
dc.titleMcAdvertising and children: fast food television advertisement strategies and reception by preschoolersen_US
dc.contributor.supervisorChua, Siew Kengen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US​Master of Communication Studiesen_US
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