Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/154564
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dc.contributor.authorKang, Hyunjinen_US
dc.contributor.authorJung, Eun Hwaen_US
dc.date.accessioned2021-12-28T07:04:55Z-
dc.date.available2021-12-28T07:04:55Z-
dc.date.issued2021-
dc.identifier.citationKang, H. & Jung, E. H. (2021). The smart wearables-privacy paradox : a cluster analysis of smartwatch users. Behaviour and Information Technology, 40(16), 1755-1768. https://dx.doi.org/10.1080/0144929X.2020.1778787en_US
dc.identifier.issn0144-929Xen_US
dc.identifier.urihttps://hdl.handle.net/10356/154564-
dc.description.abstractSmart wearables are revolutionising how users communicate and acquire information. Yet, the user benefits of smart wearables largely depend on the devices’ ability to collect and analyze a large amount of user data, shaping smart wearables-privacy paradox. The current study explores user responses to the smart wearables-privacy paradox through a survey with smartwatch users (N = 494). Using a cluster analysis method, we identified three distinct groups of smartwatch users–ambivalent, benefit-oriented, and neutral–based on their responses to the smart wearables-privacy paradox. The ambivalent users, who exhibit high levels of both perceived benefit and privacy concerns, were the largest group, followed by benefit-oriented, and neutral groups. We found that the ambivalent users, compared to the benefit-oriented users, tend to be young, male and highly educated, and to show high levels of technology self-efficacy and smartwatch usage. However, the ambivalent users displayed less positive attitudes and a lower continued intention of using the smartwatches than the benefit-oriented users.en_US
dc.description.sponsorshipNanyang Technological Universityen_US
dc.language.isoenen_US
dc.relation.ispartofBehaviour and Information Technologyen_US
dc.rights© 2020 Informa UK Limited, trading as Taylor & Francis Group. All rights reserved.en_US
dc.subjectSocial sciences::Communicationen_US
dc.titleThe smart wearables-privacy paradox : a cluster analysis of smartwatch usersen_US
dc.typeJournal Articleen
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.identifier.doi10.1080/0144929X.2020.1778787-
dc.identifier.scopus2-s2.0-85087022403-
dc.identifier.issue16en_US
dc.identifier.volume40en_US
dc.identifier.spage1755en_US
dc.identifier.epage1768en_US
dc.subject.keywordsSmart Wearables-Privacy Paradoxen_US
dc.subject.keywordsSmartwatchen_US
dc.description.acknowledgementThe research was supported by the first author's Nanyang Technological University Start-up Grant.en_US
item.fulltextNo Fulltext-
item.grantfulltextnone-
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