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Title: The smart wearables-privacy paradox : a cluster analysis of smartwatch users
Authors: Kang, Hyunjin
Jung, Eun Hwa
Keywords: Social sciences::Communication
Issue Date: 2021
Source: Kang, H. & Jung, E. H. (2021). The smart wearables-privacy paradox : a cluster analysis of smartwatch users. Behaviour and Information Technology, 40(16), 1755-1768.
Journal: Behaviour and Information Technology
Abstract: Smart wearables are revolutionising how users communicate and acquire information. Yet, the user benefits of smart wearables largely depend on the devices’ ability to collect and analyze a large amount of user data, shaping smart wearables-privacy paradox. The current study explores user responses to the smart wearables-privacy paradox through a survey with smartwatch users (N = 494). Using a cluster analysis method, we identified three distinct groups of smartwatch users–ambivalent, benefit-oriented, and neutral–based on their responses to the smart wearables-privacy paradox. The ambivalent users, who exhibit high levels of both perceived benefit and privacy concerns, were the largest group, followed by benefit-oriented, and neutral groups. We found that the ambivalent users, compared to the benefit-oriented users, tend to be young, male and highly educated, and to show high levels of technology self-efficacy and smartwatch usage. However, the ambivalent users displayed less positive attitudes and a lower continued intention of using the smartwatches than the benefit-oriented users.
ISSN: 0144-929X
DOI: 10.1080/0144929X.2020.1778787
Rights: © 2020 Informa UK Limited, trading as Taylor & Francis Group. All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

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