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Title: Stop and smell the flowers : a campaign encouraging restorative behaviours in Singaporeans.
Authors: Lin, Anthea Jia Rong.
Keywords: DRNTU::Visual arts and music::Visual arts
Issue Date: 2009
Abstract: Restorative behaviours are activities and ways of life that revive and renew a person. They impart new life and vigor to the mind, body and soul and are easy to adopt. Living in a fast-paced and highly competitive society, Singaporeans are often stressed and this may take a toll on life and health. Stop and Smell the flowers seeks to raise awareness about restorative behaviours and encourage Singaporeans to incorporate them into their lifestyle. As a campaign, this is achieved through unique outdoor advertising, relaxing visuals of Singapore’s nature landscapes, user-friendliness of the re-designed Green Map Singapore and a Mini Greenhouse.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:ADM Student Reports (FYP/IA/PA/PI)

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