Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/15490
Title: | “Choi! Touchshoot!” : exploring superstitious behavior of Singaporeans to develop commercially viable product. | Authors: | Liew, Jie Ni. | Keywords: | DRNTU::Visual arts and music::Drawing, design and illustration DRNTU::Social sciences::Communication::Audience research |
Issue Date: | 2009 | Abstract: | Superstitious myths and taboos in Chinese culture are preached from generation to another, and often passed off as part of the human fabric. These beliefs infiltrated many Chinese Singaporean’s lifestyle, influencing their behavior and their perspective towards life. The thesis hence aims to explore and express such superstitious behavior of Chinese Singaporeans, with reference to a new and experimental research technique called On‐Site Situational Experiment (OSSE). The paper also discusses the importance of the role of Graphic Designers in a market‐driven society; For instance, the roles of Graphic designers to translate information elicited from the research, and produce a commercially viable product. Last but not least, the essay touches on the concept of ‘thematisation’ in Chinatown, and how the final product aims to bring about a unique and genuine light of Chinatown to Tourists, through the interesting superstitious behaviour of Chinese Singaporeans. | URI: | http://hdl.handle.net/10356/15490 | Schools: | School of Art, Design and Media | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | ADM Student Reports (FYP/IA/PA/PI) |
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ADM04.09.051964K17.pdf Restricted Access | 2.33 MB | Adobe PDF | View/Open |
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