Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/155144
Title: A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors
Authors: Lwin, May Oo
Yee, Andrew Zi Han
Lau, Jerrald
Ng, Janelle S.
Lam, Jocelin Y.
Cayabyab, Ysa Marie
Malik, Shelly
Vijaya K.
Keywords: Social sciences::Mass media
Issue Date: 2020
Source: Lwin, M. O., Yee, A. Z. H., Lau, J., Ng, J. S., Lam, J. Y., Cayabyab, Y. M., Malik, S. & Vijaya K. (2020). A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors. International Journal of Advertising, 39(7), 990-1011. https://dx.doi.org/10.1080/02650487.2020.1717856
Project: HSRG/0046/2013
Journal: International Journal of Advertising
Abstract: Numerous studies have highlighted the undesirable effects of food advertising on children across the world. However, very few researchers have looked at the impact of food advertising restrictions on the targeted outcomes of these policies. This paper presents three studies that assessed the impact of child food advertising restrictions in Singapore. The studies include (1) a content analysis of television advertisements, (2) a door-to-door household pantry survey of families, and (3) a large-scale survey of school children. Results indicate that the amount of unhealthy food advertising has declined since the policy implementation, children’s cognition about fast- food have shifted desirably, household stocks of a number of unhealthy foods have decreased slightly, and children’s self-reported consumption of unhealthy foods has decreased slightly. Age and gender effects were found, where older children, and girls, show larger differences. Implications for policy and future research are discussed.
URI: https://hdl.handle.net/10356/155144
ISSN: 0265-0487
DOI: 10.1080/02650487.2020.1717856
Rights: © 2020 Advertising Association. All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

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