文图学视角下的TikTok分析 = TikTok under the scope of text and image studies

Abstract

TikTok风靡全球，于2021年11月2日居于苹果应用商店（Apple App Store）娱乐软件排行榜第一，以及谷歌商城（Google Play Store）视频播放与编辑软件排行榜第一名。众所周知，它杰出的机器学习算法（machine learning）能够精准地演算并将个别用户所感兴趣的内容介绍给其观赏。通过此举，TikTok抓获了用户们的兴趣，让他们欲罢不能，想要继续观看更多。但这只是TikTok受欢迎的原因之一。通过文图学、用户界面与用户体验设计（UI/UX），以及与其他社交媒体软件的对比等角度，笔者将会分析TikTok之所以会成功的原因。 It is undeniable that TikTok has taken the whole world by storm. As of November 2nd, 2021, TikTok came first on the Apple App Store as the top free entertainment application, as well as the Google Play Store for the top grossed video players and editors. It is widely believed that its success is due to its powerful artificial intelligence that uses machine learning to churn out a unique feed for the individual user that keeps them hooked. However, its algorithm is only one of many reasons for its success. This essay will strive to prove its success under the scope of Text and Image Studies through the analysis of the user interface and user experience (UI/UX), as well as other visual and textual features present in the application.