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dc.contributor.authorWu, Acacia Pei Qien_US
dc.contributor.authorHo, Gracelyn Ru Tingen_US
dc.contributor.authorSun, Kai Lien_US
dc.contributor.authorSun, Angel-Cheryl Qien_US
dc.identifier.citationWu, A. P. Q., Ho, G. R. T., Sun, K. L. & Sun, A. Q. (2022). A Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cups. Final Year Project (FYP), Nanyang Technological University, Singapore.
dc.description.abstractThis paper presents A Better Flow (ABF), the first non-profit public communication campaign in Singapore encouraging the use of menstrual cups – a sustainable alternative to disposable menstrual products. ABF seeks to alleviate the environmental impact of disposable menstrual products while improving women’s menstrual experiences. The campaign empowers female undergraduates aged 18 to 25 from Nanyang Technological University (NTU) to adopt the menstrual cup through education and social support.en_US
dc.publisherNanyang Technological Universityen_US
dc.subjectSocial sciences::Communicationen_US
dc.titleA Better Flow : a communication campaign educating on and encouraging the adoption of menstrual cupsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
dc.contributor.supervisor2Gautam Vijay Kiyawaten_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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