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Title: The role of online authenticity in relieving intergroup tensions
Authors: Seah, Gladys Jing Ting
Ang, Nicole Cheng Yun
Wu, Meilin
Keywords: Social sciences::Communication
Issue Date: 2022
Publisher: Nanyang Technological University
Source: Seah, G. J. T., Ang, N. C. Y. & Wu, M. (2022). The role of online authenticity in relieving intergroup tensions. Final Year Project (FYP), Nanyang Technological University, Singapore.
Project: CS21045 
Abstract: The use of digital channels is growing in every aspect of personal communication. Past studies have argued that the perception of authenticity in online communication is critical to developing affection in interpersonal relationships, despite diminished non-verbal communication in digital mediums. While pioneering research has established theoretical frameworks of authenticity in computer-mediated communication, the relationship between authenticity and intergroup contact have not been tested empirically. By building upon Lee Eun-Ju’s (2020) Authenticity Model, this study examines how message authenticity, specifically, may affect perceptions towards the LGBTQ outgroup through an online experiment. A 2 (authentic message vs. inauthentic message) × 2 (ingroup vs. outgroup authored) design was used (n = 220), exposing participants to one of the four treatment conditions. Results of the study indicated that there were no significant differences in the participants’ attitudes nor behavioural intentions toward the outgroup, regardless of which treatment group they were assigned to. As such, the findings indicate that there is no significant relationship between authenticity and change in perception. Nonetheless, this study is not conclusive and more research is needed to understand authenticity at the empirical level.
Schools: Wee Kim Wee School of Communication and Information 
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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