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|Title:||Archetyp8 project.||Authors:||Lee, Joy Wanying.||Keywords:||DRNTU::Visual arts and music::Drawing, design and illustration||Issue Date:||2009||Abstract:||The archetyp8 project is a range of illustrated consumer goods that portrays a conflation of two key Jungian theories: the 8-process personality type model, and the assignation of its archetype functions. This project fulfils two major objectives: 1) to act as a an indicator of how personality testing has ingrained a labeling instinct in the modern psyche, and 2) to act as a portal or trigger for consumers to become more interested and aware of Carl Jung and his ideas.||URI:||http://hdl.handle.net/10356/15621||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||ADM Student Reports (FYP/IA/PA/PI)|
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