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Title: Ton Van: the hidden champion of shell buttons
Authors: Lam, Kwok-Yan
Fu, Xiaofang
Keywords: Business::General
Issue Date: 2022
Publisher: Nanyang Technopreneurship Center, Nanyang Technological University
Source: Lam, K. & Fu, X. (2022). Ton Van: the hidden champion of shell buttons. Nanyang Technological University, Singapore.
Abstract: Mr. Ton Thanh Nghia, the founder of Ton Van Company Limited, is a well-known businessman in the Vietnamese shell button-producing industry. The company currently boasts factories spread out over 1 hectares, producing 200,000 to 300,000 buttons a day. Most of the products have done well with both the local consumers and international button distributors in developed countries such as England, France and the USA. Ton Van’s reputation is also cemented by a clientele list that includes international luxury fashion giants such as Burberry, Dior, Escada and Ralph Lauren. Given his achievements, Mr. Nghia is regarded as a hidden champion in shell-button industry. The case reveal the strategy of “hidden champions” by Hermann Simon, a CEO of Simon-Kucher & Partners, once defined such business as “relatively small but highly successful companies that are concealed behind a curtain of inconspicuousness, invisibility, and sometimes secrecy”.
Research Centres: Nanyang Technopreneurship Center 
Rights: Copyright@2021 Nanyang Technopreneurship Center, Nanyang Technological University. Personal use of this material is permitted. No part of this publication may be copied, stored transmitted reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner. Please address all correspondence to
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:NTC Case Studies/Reports

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