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Title: Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.
Authors: Lim, Yin-Fern.
Keywords: DRNTU::Social sciences::Communication::Public opinion
Issue Date: 2003
Abstract: This study compares the key appeals employed by the banks in influencing shareholder opinion with that of the media's agenda in covering the takeovers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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