Please use this identifier to cite or link to this item:
Title: Marketing communication role of corporate websites of Singapore small and medium enterprises.
Authors: Lin, Xiaodong.
Keywords: DRNTU::Business::Marketing::Internet
DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2004
Abstract: Ascertain the marketing communication role of common local SMEs’ websites, find out the marketing communication usability of these websites, and provide an explanatory model for deciding whether to introduce or further develop website.
Schools: Wee Kim Wee School of Communication and Information 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

Files in This Item:
File Description SizeFormat 
  Restricted Access
10.55 MBAdobe PDFView/Open

Page view(s)

Updated on Jul 19, 2024


Updated on Jul 19, 2024

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.