Consumer acceptance of autonomous delivery robots for last-mile delivery: integrating the technology acceptance and health belief model

Abstract

The unprecedented outbreak of the novel coronavirus (COVID-19) has led to a great shift towards online retailing and accelerated the need for contactless delivery. With the urgent need to understand the determinants leading to consumer acceptance of Autonomous Delivery Robots (ADRs) for last-mile delivery, this study investigates how both the technological and health belief factors will influence consumer acceptance of ADRs. A theoretical model anchored on four behavioural theories is developed. 500 valid responses were gathered through a questionnaire conducted online in Singapore, and structural equation modelling was conducted to examine the responses. Academically, this study introduces both technological and health belief factors to explain consumer acceptance of ADRs. It also provides recommendations for policymakers and ADR developers on policy formulation, public communication, product design, and infrastructure development.