Please use this identifier to cite or link to this item:
Title: Catphished! Exposing the truth on food claims.
Authors: Yuan, Xiao Shan
Keywords: Visual arts and music
Issue Date: 2022
Publisher: Nanyang Technological University
Source: Yuan, X. S. (2022). Catphished! Exposing the truth on food claims.. Final Year Project (FYP), Nanyang Technological University, Singapore.
Project: ADM18.22.U1830202L 
Abstract: As we try to make healthier life choices with our diet, we are putting ourselves vulnerable to such forms of scams — food marketing scams. During our trips to the supermarket, it isn’t hard to find these so called ‘food claims’ like ‘low fat’, ‘natural’ and ‘fat-free’ slathered all over food packaging. However, are these food claims created to allow us to make better food decisions or are they tools used by food manufacturers to influence our purchases? Though my project, I hope to use parody to showcase how we might be all victims of such false marketing, or I call it “catphising”.
Schools: School of Art, Design and Media 
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:ADM Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
65.72 MBAdobe PDFView/Open

Page view(s)

Updated on Sep 26, 2023


Updated on Sep 26, 2023

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.