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Title: Designing for results : website as an effective marketing tool for academic programmes.
Authors: Low, Natasha Puay Kuan.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2006
Abstract: This paper looks at the redesign of the School of Communication and Information - Master of Mass Communication programme web site, from conception to completion. Underpinned by a user-centred design framework, the redesign effort focused on improving the site's ease of use, aesthetic appeal and branding, which will serve the target audience, primarily made up of current and prospective students.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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