Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1601
Title: ICT and network marketing in the information era.
Authors: Lu, Yi Qiu.
Keywords: DRNTU::Business::Marketing::Internet
Issue Date: 2005
Abstract: This thesis examined the communication methods adopted in the direct selling industry, especially network marketing business, to find out whether information and communication technology (ICT) applications could bring benefits to this industry in the information age. Roger's theory in diffusion of innovations was applied in this study.
URI: http://hdl.handle.net/10356/1601
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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