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|Title:||Wear or not to wear a mask? Recommendation inconsistency, government trust and the adoption of protection behaviors in cross-lagged TPB models||Authors:||Kim, Hye Kyung
Tandoc, Edson C.
|Keywords:||Social sciences::Communication||Issue Date:||2022||Source:||Kim, H. K. & Tandoc, E. C. (2022). Wear or not to wear a mask? Recommendation inconsistency, government trust and the adoption of protection behaviors in cross-lagged TPB models. Health Communication, 37(7), 833-841. https://dx.doi.org/10.1080/10410236.2020.1871170||Journal:||Health Communication||Abstract:||This study examined how exposure to government health advisories on face mask-wearing and trust in government influenced people's compliance with the advisory overtime. We conducted a three-wave panel survey (N = 1,024; T1 in February, T2 in March, T3 in April 2020) in Singapore, where the government initially enforced wearing a face mask conditional on feeling sick, and then later revised its advisory to make mask-wearing mandatory regardless of sickness. Exposure to the initial advisory at T1 had cross-lagged effects on forming positive expectancy, normative, and self-efficacy beliefs on conditional face mask-wearing at T2. Government trust at T1 also had a cross-lagged effect on increasing supportive perceived norm for conditional mask-wearing, while reducing positive expectancy of nonconditional mask-wearing at T2. Exposure to the revised advisory and government trust at T3 were positively associated with outcome expectancy, perceived norm, and self-efficacy regardless of behavior type. Regarding nonconditional mask-wearing, the autoregressive links from T2 to T3 were insignificant for perceived norm and self-efficacy and even negatively significant for intention and behavior. This study offers theoretical and practical insights by documenting the complex and dynamic processes involved in health decision-making during a novel disease pandemic.||URI:||https://hdl.handle.net/10356/160546||ISSN:||1041-0236||DOI:||10.1080/10410236.2020.1871170||Schools:||Wee Kim Wee School of Communication and Information||Rights:||© 2021 Taylor & Francis Group, LLC. All rights reserved.||Fulltext Permission:||none||Fulltext Availability:||No Fulltext|
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