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Title: Can ‘Set-jetting’ help boost Singapore tourism? Marketing tourist destinations via movies.
Authors: Manisha Nayak.
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2007
Abstract: The objective of this study was to explore the views of the general public about the trend of promoting tourism via movies, with particular focus on the Singapore Tourism Board’s (STB) ‘Film in Singapore’ scheme and the Bollywood movie Krrish. Two research methods were used to conduct this study. Qualitative research was first done on the subject by way of a case study, and then followed up by quantitative research using a survey questionnaire.
Schools: Wee Kim Wee School of Communication and Information 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

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