Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/161164
Title: Does social media checking-in make me feel good about myself? The effects of influencer endorsement vs. virality on social media check-in intentions
Authors: Song, Yufeng
Keywords: Social sciences::Communication
Issue Date: 2022
Publisher: Nanyang Technological University
Source: Song, Y. (2022). Does social media checking-in make me feel good about myself? The effects of influencer endorsement vs. virality on social media check-in intentions. Master's thesis, Nanyang Technological University, Singapore. https://hdl.handle.net/10356/161164
Abstract: Check-in behavior has become a form of selective self-presentation prevalent among the young generation. By posting check-in photos, users attempt to shape others’ perceptions of their images. Others’ endorsement is an important criterion for users to judge whether a place is worth checking in. What is not yet clear is the impact of others’ endorsement (i.e., influencer & other users) on their check-in behaviors. Drawing on self-enhancement and self-discrepancy theories, the study posits self-enhancement through strategic self-presentation as the significant mediator for checking-in places endorsed by influencers and/or other mass users. I conducted a 2 (influencer endorsement vs. non-influencer endorsement) x 2 (high vs. low virality) between-subjects online experiment (N = 218). Results revealed that influencer (vs. non-influencer) endorsement significantly increased check-in intentions. A significant interaction effect between influencer endorsement and virality was also found: The presence of influencer endorsement enhanced the check-in intentions only when the message had low virality, while the presence of non-influencer endorsement and low virality led to the lowest check-in intentions. The interaction effects were mediated by compensatory self-enhancement. Theoretical and practical implications were discussed.
URI: https://hdl.handle.net/10356/161164
DOI: 10.32657/10356/161164
Schools: Wee Kim Wee School of Communication and Information 
Rights: This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Theses

Page view(s)

452
Updated on Jun 21, 2024

Download(s) 50

197
Updated on Jun 21, 2024

Google ScholarTM

Check

Altmetric


Plumx

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.