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Title: Can the internet of things persuade me? An investigation into power dynamics in human-internet of things interaction
Authors: Kang, Hyunjin
Kim, Ki Joon
Wang, Sai
Keywords: Social sciences::Communication
Issue Date: 2022
Source: Kang, H., Kim, K. J. & Wang, S. (2022). Can the internet of things persuade me? An investigation into power dynamics in human-internet of things interaction. Frontiers in Psychology, 13, 883110-.
Project: 2019-T1-002-115 
Journal: Frontiers in Psychology 
Abstract: The advent of artificial intelligence (AI) and the Internet of Things (IoT) has revolutionized user experience with objects. Things can perform social roles and convey persuasive messages to users, posing an important research question for communication and human-computer interaction researchers: What are the factors and underlying mechanisms that shape persuasive effects of IoT? Bridging the reactance theory and the computers are social actors paradigm, this study focuses on how power dynamics are shaped in human-IoT interactions and its implications on persuasion. Specifically, the study examines the effects of the social role assigned to the IoT mobile app agent and the scope of IoT controlled by the app on users’ perceived power and subsequent persuasive outcomes. The results reveal that when the mobile IoT app is for controlling a smart home, the servant (vs. companion) agent elicits greater perceived power over IoT for users, leading to less threat-to-freedom and better persuasive outcomes, including attitude, intention, and actual behavior. However, such a difference is not observed when the mobile app is for controlling a single smart device (i.e., smart fridge). The study findings offer valuable implications for communication practitioners interested in using IoT as a persuasive tool.
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2022.883110
Schools: Wee Kim Wee School of Communication and Information 
Rights: © 2022 Kang, Kim and Wang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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