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Title: Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines
Authors: Sagun, Karryl Kim
Luyt, Brendan
Keywords: Social sciences::Communication
Issue Date: 2020
Source: Sagun, K. K. & Luyt, B. (2020). Slow and steady wins the race: an analysis of contemporary children’s publishers in the Philippines. Publishing Research Quarterly, 36(4), 634-647.
Journal: Publishing Research Quarterly 
Abstract: There has been little examination of Philippine children’s literature for any period of its history, and even fewer accounts are available for the publishing sector that brings this literature to market. This article addresses this gap by an analysis of a series of in-depth interviews conducted with representatives of three of the major publishing firms in the country. There are three main findings that will be discussed. The first is that publishers experience challenges in dealing with various gatekeepers before reaching their targeted readers, that is, children. Secondly, the local economic context coupled with cultural developments and government policies are major concerns to the industry in the Philippines. Lastly, while for most publishers, slower pace of sales is considered a bane of the industry, it is celebrated in the Philippines.
ISSN: 1053-8801
DOI: 10.1007/s12109-020-09773-7
Schools: Wee Kim Wee School of Communication and Information 
Rights: © 2020 Springer Science+Business Media, LLC, part of Springer Nature. All rights reserved.
Fulltext Permission: none
Fulltext Availability: No Fulltext
Appears in Collections:WKWSCI Journal Articles

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